Marco Traina is an entrepreneur and consultant based in Palermo, CEO of Beetroo Srl and founder of BeetCommunity, a coliving and coworking hub in the city center. He is also co-founder of Cofo – Coliving Founders, an international network created to support coliving spaces and establish market standards. Through his projects, Marco explores the concept of the city as coliving, aiming to transform traditional tourism into a more sustainable and integrated model that enhances local culture and community life.